DHAKA: Beverage giant Coca-Cola in Bangladesh recently has signed an agreement with Top of Mind as AOR (the agency of record) for its corporate affairs in the country.
Coca-Cola, a worldwide leader in its own industry and beyond, is now, following the signing, a local partner of Top of Mind, the innovative AOR solutions provider with a practical, hands-on approach to media planning and media buying.
Managing Director of Coca-Cola Bangladesh Shadab Ahmed Khan and Managing Director of Top of Mind Ziauddin Adil signed the partnership agreement on behalf of their respective organizations.
Under the agreement, Top of Mind will be the AOR for Coca-Cola Bangladesh, spanning across TV, Print, Digital, Radio and Out-of-Home. Top of Mind will also provide exclusive strategic media planning and buying solutions, said a press release.
Ziauddin Adil commented that “Coca-Cola without a doubt is one of the most recognizable brands around the world. Strategizing and leveraging such a brand in the local market call for a keen insight and vision”.
“We look forward to using our decade-plus expertise in the market to take Coca-Cola’s business in Bangladesh to new horizons,” he added.
Chief Financial Officer of Top of Mind Salma Adil, Marketing Consultant of Coca-Cola Bangladesh Naushaba Oishee and other top personnel of the two companies were also present.